Amoy
Amoy-zing meals in a minute is an integrated campaign that works on all platforms. Amoy wanted to showcase how versatile their range was for quick 'after work' meals. We used Ching He-Huang the award winning BBC chef who put together a wide selection of easy to cook meals using Amoy. We created the campaign to work on all media and shot the recipes. The recipes had to fit within a short time scale of a minute and we focused on the videos being watched on an iPad in the kitchen whilst cooking. They had to be simple and easy to follow.
Identity
YouTube recipes
Adaptive Design
Digital Billboards - Commuter focused
