Coca-Cola Happiness Pod UK Tour

  
I was briefed by Coca-Cola to bring their new campaign Choose Happiness to life across the summer by creating a touring experience that will bring a bit of happiness to everyones day.
 
I created, developed and pitched the Happiness pod, a smile activated vending machine that rewards everyone who smiles with a Coca-Cola of choice.
 
Built of four smile activated vending machines representing Coca-Cola’s four masterbrands – Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life – consumers are invited to stand in front of their Coca-Cola brand of choice which, with a smile, can be ‘unlocked’ to deliver them a perfectly served Coca-Cola sample.
 
During July and August this summer, Coca-Cola embarked on a nationwide touring the  ‘Happiness Pod’ to consumers across the country.