CALVIN KLEIN: DEEP EUPHORIA
To celebrate the launch of Deep Euphoria, the new fragrance by Calvin Klein, we invited visitors to unlock their fantasies as part of an activation hosted at Westfield Stratford City.
Visitors were prompted to enter our 40ft-long shipping container – the 'Tunnel of Deep Euphoria', where they could immerse themselves in a journey along four rooms.
Experiences included projections of the recently launched perfume ad featring Australian actress Margot Robbie, a chance to smell the perfume and learn more about its ingredients, a retail area and a space dedicated to sharing photos on Instagram.
The Deep Euphoria tunnel will travelled across the UK, making stops in Glasgow, Birmingham, Leeds and Liverpool.
