Crisis - Direct Mail
Crisis are a charity for homeless people, the brief was to communicate the scale of 'hidden' homelessness in the UK. Each red dot represents one hidden homeless person in the UK, the direct mailer is double sided and contains more than 400,000 dots.
The red dots are printed in heat sensitive ink, I wanted this to reflect that the 'problem' doesn't disappear it will keep coming back unless we can continue donating and in effect touching the lives of these people.
