Coca-Cola Rugby World Cup
I was briefed by Coca-Cola to bring their new campaign Choose Happiness to life across the summer by creating a touring experience that will bring a bit of happiness to everyones day. I created, developed and pitched the Happiness pod, a smile activated vending machine that rewards everyone who smiles with a Coca-Cola of choice.
Built of four smile activated vending machines representing Coca-Cola’s four masterbrands – Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life – consumers are invited to stand in front of their Coca-Cola brand of choice which, with a smile, can be ‘unlocked’ to deliver them a perfectly served Coca-Cola sample.
During July and August this summer, Coca-Cola embarked on a nationwide touring the ‘Happiness Pod’ to consumers across the country. The Coca-Cola ‘Happiness Pod’ took on a brand new Rugby World Cup look and was situated within the Rugby World Cup 2015 Fanzones or onsite in the Twickenham stadium.
The experience comprised of four smile-activated vending machines representing Coca-Cola’s hero flavours for RWC; Coca-Coal red and Coca-Cola Zero
