Greggs Moments
There are more Greggs bakeries in the UK than Mcdonalds so it was very exciting when Greggs decided to open up new cafe style Greggs where customers can sit and have a 'moment' to watch the world go by in the plush new trendy surroundings of a Greggs cafe.
I was tasked with creating the new brand identity for the Moments cafe. This included every thing from naming the cafe to in-store POS as well as working with an interior design company to create a look and feel for the new Moments Cafe.
By simply changing the existing Greggs quatro dots to cups I was able to keep the recognisable brand of Greggs but make it all about the cuppa tea cafe experience. The Greggs moments also appeared on the Sky1 documentary about Greggs
I was tasked with creating the new brand identity for the Moments cafe. This included every thing from naming the cafe to in-store POS as well as working with an interior design company to create a look and feel for the new Moments Cafe.
By simply changing the existing Greggs quatro dots to cups I was able to keep the recognisable brand of Greggs but make it all about the cuppa tea cafe experience. The Greggs moments also appeared on the Sky1 documentary about Greggs
Brand Identity
Design & Production
Design implementation
