JayLey re-brand & look book
I was tasked by Jayley the luxury fashion brand to completely re-design how they position themselves in the market. I began with creating a tone of voice for the brand, which fed into the look book I created. I had a real vision as to where I thought JayLey should be heading which was to be effortless luxury.
I re-designed everything from their logo, recommended how they could postion themselves as an umbrealla brand to sit within their portfolio and also how to art direct shoots and stylise their products including tone of voice.
