Calvin Klein: ck2 Camden Fragrance Launch
To launch the new ck2 Calvin Klein Perfume at a unisex and urban audience we created a pop up powered by social media. The pop up exterior was made primarily of digital screens that updated with a live feed using the campaign hashtag. Consumers could take photos of themselves inside the pop up and share them to the external digital screens. Inside consumers could test the new fragrance, interact with the campaign on iPads and talk to Brand Ambassadors as well as purchasing. The pop up is currently touring around the UK with mini pop ups in shopping centres nationwide in conjunction with Selfridges stores.
