Maybelline Babylips
Babylips digital launch for Maybelline. We where briefed to create a social campaign promoting Maybelline's new range of lip balms aimed at young teenage girls. Our concept was to utilise the current trend of 'selfie pout' photos that our target audience Instagram & Facebook on a regular basis.
When our audience attached the hashtag #poutpower to their pouty selfies our team of 'pout scouts' would search social media for that hashtag and reward our audience with Babylips products for free. From an already existing data base we reached out to our target audience to launch the campaign via e-mail and social media to spread the message.
We also proposed that we put #poutpower photo booths in areas where teenage girls are likely to hang out at the weekends, our audience could then sample the Babylips products and have a pic taken showing off their best #poutpower selfies. We then could populate our social media sites with #poutpower content to get the campaign moving.
