Asda Wimbledon takeover
Southfield's tube station take over for Asda. During Wimbledon Asda where determined to sell their strawberries along side Wimbledon's own to give the public more choice whilst at the event. Upon refusal of this idea Asda decided to buy out all the advertising space at the tube station 75% of Wimbledon attendees will be getting off at. After a 3 day shoot on a gorgeous farm with Asda strawberry farmers we created the tube station takeover. We wanted to bring a little bit of the country to the heart of London and promote all the 'adavantages' of buying Asda strawberries over Wimbledon's own.
