Nescafe Milano - Innovation
Nestlé Professional, a world leader in innovative business solutions and menu shaping across the hospitality sector, enlisted Tribe to launch the new Nescafé Milano II coffee machine at The 2016 London Classic Car Show.
To showcase the new machine we created the ‘Exhibition Of Innovation’ where we guided visitors to the stand through the history of Nescafé with a visual timeline, Nescafé machines through the ages and virtual reality headsets transporting them to the coffee plantations where Nescafé coffee beans originate.
Consumers were welcomed by Brand Warriors to complete their multi-sensory experience by relaxing with a cup of their favourite Nescafé Milano coffee in a dedicated VIP area for invited guests.
